Free Resource
The Bleed to Build Starter Guide
A free guide for African founders who are serious about finding and validating a real haemorrhage problem before they build anything.
The Bleed to Build Starter Guide
The tools and frameworks from Week 1 and Week 2 of the Bleed to Build Method, in a single free guide. Start finding your haemorrhage problem today.
- The 7 haemorrhage indicators for African markets
- The Customer Safari method and field checklist
- The Bleed Score framework
- The Problem Severity Matrix template
- The 5 anti-patterns African founders must avoid
- The First Revenue checklist
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What is inside the guide
The 7 haemorrhage indicators for African markets
How to identify the difference between an annoyance, a pain, and a haemorrhage problem worth building for in African markets.
The Customer Safari method and field checklist
Where to go, what to ask, and how to document real customer conversations in African markets, with a step-by-step field checklist.
The Bleed Score framework
Three independently measurable signals that confirm you have found a problem worth solving.
The Problem Severity Matrix template
A structured template for scoring problems by severity, frequency, and the cost of not solving them — so you can choose the right one.
The 5 anti-patterns African founders must avoid
The five most common mistakes African founders make when validating a problem, and exactly how to avoid each one.
The First Revenue checklist
The exact steps to move from validated problem to first paying customer without building a full product.