The Genie Pathway
Six programmes. One direction from your first validated idea to leading a continent-scale company. Each programme builds directly on the last.
Apply for Bleed to BuildBleed to Build Method
Find the bleed. Prove the bleed. Build the solution.
Eight weeks. Find a haemorrhage problem, validate it with real customers across Africa, pre-sell your solution, and generate your first paying customer before the programme ends. Every week has a clear mission, a complete module set, and specific deliverables.
Outcomes
- ●Validated haemorrhage problem with full Safari evidence
- ●First paying customer and First Revenue Record
- ●Bleed to Build Blueprint capstone
- ●Genie Alumni access for life
Bleed to Revenue
Build a sales system that generates consistent, growing revenue.
For founders with a validated product and early customers who cannot generate consistent, growing revenue. You will build a documented sales system that works without you.
Prerequisite: Bleed to Build
Outcomes
- ●Documented sales system and playbook
- ●Consistent monthly revenue target achieved
- ●Sales team or distribution partner in place
Bleed to Scale
Build systems that let the business grow without you doing everything.
For founders generating consistent revenue who are the bottleneck in their own business. Build documented systems, team architecture, and a financial model that allows growth.
Prerequisite: Bleed to Revenue
Outcomes
- ●Documented operational systems
- ●Team architecture in place
- ●Financial model built for growth without founder dependency
Bleed to Capital
Get investment-ready and secure your first round.
For founders ready to raise capital. Build an investment-ready business model, a polished pitch deck, and walk away with at least 3 warm investor introductions.
Prerequisite: Bleed to Scale
Outcomes
- ●Investment-ready business model and financial projections
- ●Polished pitch deck
- ●Minimum 3 warm investor introductions
Bleed to Africa
Take your business across borders into two new African markets.
For established founders ready to go continental. Build a validated market entry plan for at least 2 African markets outside your home country, with local contacts established.
Prerequisite: Bleed to Capital
Outcomes
- ●Validated market entry plan for 2 African markets
- ●Local distribution contacts established
- ●Continental business model
Genie CEO
Grow into the identity and systems of a leader.
For founders running companies with real traction, ready to grow into the identity of a leader. In-person sessions included. 12 founders maximum. By application only.
Prerequisite: Bleed to Africa
Outcomes
- ●Governance structures and advisory council
- ●5-year legacy plan
- ●Board-ready communication skills
Genie Mastermind
Grow alongside a curated group of peers at the top of the pathway.
For founders with consistent revenue who are ready to grow alongside a curated group of 20 peers. Monthly facilitated sessions, 12 times a year.
Prerequisite: Genie CEO
Outcomes
- ●Monthly facilitated peer sessions across 12 months
- ●Curated cohort of 20 founders with consistent revenue
- ●Access to the full Genie network and facilitator pool